KISS Canvas: 1. Customer Segments

[This is a part of a series on the KISS Canvas] Knowledge of the customer is the foundation of all great organizations. Mess that up and your organization eventually comes toppling down. If you are a startup and you goof it up you never get off the ground in the first place.

This video series explains the KISS Canvas's 1st box, and in so doing gives you a framework to quickly and effectively identify who your customers are and what critical properties they have.

https://www.youtube.com/watch?v=PgD_B4qa4TM&list=PLdfQKNp8w2QnFm9-ynAKmoVR5v1HTw8iI

Here is each sub-lesson:

  1. Introduction
  2. Users & payers are not always the same
  3. Single or multi-sided market?
  4. Customers are always people
  5. Know the decision chain
  6. Create a "sample customer"
  7. Customer segment evolve
  8. Size your market
  9. Summary

Check out more KISS Canvas Content.