[This is a part of a series on the KISS Canvas] Once you have identified who your customers are, your next job is to gain deep insights into their pains. This video walks you through the PAIN box of the KISS Canvas, but more importantly, gives you tools for finding the pains that you must solve first if you want to succeed.
Here is each sub-lesson:
- Pains are felt by the customer
- Only list pains you can address
- Pains must be intense
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