KISS Canvas: 4. Competitive Advantages

[This is a part of a series on the KISS Canvas] This section of the canvas helps you find and own your niche! Here is a video explaining the how to use this part of the canvas and tips for understanding and strengthening your competitive advantage.

https://www.youtube.com/watch?v=aUPTCDVQxD4&index=1&list=PLdfQKNp8w2QkrkmBQFb29QWus5O6vEPsd

Here is each sub-lesson:

  1. Introduction
  2. Know your competitors
  3. Don’t underestimate the status quo
  4. Competitors are free R&D!
  5. Advantages stem from Benefits
  6. Create a Competitive Landscape Map
    1. TOOL: Get a blank Competitive Landscape Map
  7. Seek barriers to entry
  8. Summary

Check out more KISS Canvas Content.