KISS Canvas: 5. Get (Marketing & Sales Channels)

[This is a part of a series on the KISS Canvas] This section of the canvas helps you understand the many different ways you can find and cultivate relationships with your customers (AKA marketing & sales). Here is a video explaining the how to use this part of the canvas and tips for understanding and strengthening your hypothesis around customer acquisition.

https://www.youtube.com/watch?v=hUuYj5ZeWKc&list=PLdfQKNp8w2Qmj2EzvePWSkV9d8TYFB6mJ

Here is each sub-lesson:

  1. Intro
  2. Decide: direct or indirect
  3. Decide: physical or digital
  4. Discover key channel metrics
  5. Decide how you’ll generate leads
  6. Determine cost to acquire a customer
  7. Summary

Check out more KISS Canvas Content.