[This is a part of a series on the KISS Canvas] This section of the canvas helps you understand the many different ways you can find and cultivate relationships with your customers (AKA marketing & sales). Here is a video explaining the how to use this part of the canvas and tips for understanding and strengthening your hypothesis around customer acquisition.
Here is each sub-lesson:
- Decide: direct or indirect
- Decide: physical or digital
- Discover key channel metrics
- Decide how you’ll generate leads
- Determine cost to acquire a customer
Check out more KISS Canvas Content.